Premier Independent Bookseller/Coffeehouse in Sauk Valley
COVID-19 fight update:
We are open for indoor sitting and sipping (and shopping, of course) with increased capacity allowance!
Congratulations and thanks to all of you who are fully vaccinated. This has made a big difference in the fight.
HOWEVER, the State of Illinois has been experiencing a surge in positive cases and hospital utilization. As of 30 August 2021, all patrons, whether fully vaccinated or not, and including children older than age 2 must cover nose and mouth when not seated and eating or drinking.
(If you must shout at your adjoining table, put your mask on!)
Please do not be offended when we ask you to have a mask. We will respect your decision to leave the premises if you do not want to "mask up."
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world.
"This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
About the Author
Dr. Robert G. Cooper is ISBM Distinguished Research Fellow at Pennsylvania State University and Professor Emeritus at McMaster University in Canada. The author of several books, he is a fellow of the Product Development and Management Association since 1999.
"This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully. —Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
"This book is an invaluable guide...It's full of best practices, practical methods and real-world illustrations that demonstrate how to succeed at product and service innovation." —Dick Arra, Chief Technology Officer, ITT Corporation
"This book provides insights into the new approaches and offers very useful guidelines for creating a powerful innovation setting in your organization." —Hannes Erler, Vice President of Innovation, Swarovski K.G.
"[Winning at New Products] has been a mainstay of product-development literature for fifteen years." —Journal of Product Innovation Management
"Winning at New Products by Robert G. Cooper has a clear place on your book shelf and will be most helpful in your innovation battles to explain the many in-built limitations to others less informed yet involved in the decision process."—InnovationManagement.se
Thank you for your support!
For those of you not interested in ordering from that largest river in South America that rivals the Mississippi and the Nile, but BoF is out of stock at the warehouse, try our new affiliate, Bookshop, started by a Columbia University MFA who just wants to help the Indies out a bit while being able to put a meal on the table for himself and others.
We Now Are Affiliated with Hummingbird, a Great eBook Resource!
You can still buy titles in other formats (hardcover, paperback, audio CDs) with a Books on First gift card as well as buy a Books on First giftcard which we will send especially to that lucky recipient (free postage!).
More than a card.
More value than many other store-bought surprises (except a book!)
Put a 3D paper sculpture in a loved one's hands and see the spontaneous delight.
That's a lovepop.
And introducing Stickerpops! featuring Monarch Butterfly (5 to a pack for only $13!)
Tim's Bees Have Been Busy and the Honey is Back!
For Sale at Books on First
From Tim Benedict's Orion Artisinal Honey & Garlic Farm
HONEY from Tim's BEES flying around FRANKLIN GROVE, IL
Two types of honey now available in beautiful 12-oz jars:
Prairie Wildflowers -- unadulterally whatever the bees are inclined to like and Echinaea -- from Tim's special stash
It's been said that local honey is great for warding off bad germs and aiding in the relief of sinus/breathing difficulties. Regardless, it tastes great!
And What a Great Gift Idea!
Stock Up Now!
Based on the Book ...
We are always delighted when someone sees a movie in the book, because now, millions of more people know about the book! It might have been a great film or it might have been a total dud.
But, read the book yourself to see just how good or different the original is!