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A game-changing approach to marketing, sales, and advertising.
Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.
No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:
* How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status.
You can do work that matters for people who care. This book shows you the way.
About the Author
Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences around the world. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. You can learn much more about him at sethgodin.com.
"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times
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For those of you not interested in ordering from that largest river in South America that rivals the Mississippi and the Nile, but BoF is out of stock at the warehouse, try our new affiliate, Bookshop, started by a Columbia University MFA who just wants to help the Indies out a bit while being able to put a meal on the table for himself and others.
We Now Are Affiliated with Hummingbird, a Great eBook Resource!
You can still buy titles in other formats (hardcover, paperback, audio CDs) with a Books on First gift card as well as buy a Books on First giftcard which we will send especially to that lucky recipient (free postage!).
More than a card.
More value than many other store-bought surprises (except a book!)
Put a 3D paper sculpture in a loved one's hands and see the spontaneous delight.
That's a lovepop.
And introducing Stickerpops! featuring Monarch Butterfly (5 to a pack for only $13!)
Tim's Bees Have Been Busy and the Honey is Back!
For Sale at Books on First
From Tim Benedict's Orion Artisinal Honey & Garlic Farm
HONEY from Tim's BEES flying around FRANKLIN GROVE, IL
Two types of honey now available in beautiful 12-oz jars:
Prairie Wildflowers -- unadulterally whatever the bees are inclined to like and Echinaea -- from Tim's special stash
It's been said that local honey is great for warding off bad germs and aiding in the relief of sinus/breathing difficulties. Regardless, it tastes great!
And What a Great Gift Idea!
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Based on the Book ...
We are always delighted when someone sees a movie in the book, because now, millions of more people know about the book! It might have been a great film or it might have been a total dud.
But, read the book yourself to see just how good or different the original is!