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The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback (Hardcover)

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Description


The Lean Product Playbook ist ein praktischer Leitfaden f r die Schaffung von Produkten, die die Verbraucher sch tzen. Die Entwicklung gro artiger Produkte ist ein schwieriges Unterfangen. Davon zeugt der hohe Prozentsatz neuer Produkte, die bei dem Verbraucher auf keine Akzeptanz sto en. Dieses Praktikerbuch hilft Ihnen durch klare Schritt-f r-Schrittanleitungen und unz hlige Tipps, erfolgreiche Produkte zu entwickeln.

About the Author


DAN OLSEN is an entrepreneur, consultant, and Lean product expert. He works with CEOs and product leaders to build great products and strong product teams, often as interim VP of Product. Dan's clients include Facebook, Box, Hightail, Medallia, Financial Engines, and One Medical Group. At Intuit, Dan led the Quicken product team to record sales and profit. He also led product management at social networking pioneer Friendster and was cofounder and CEO of TechCrunch award winner YourVersion, a personalized news startup. A frequent speaker at business and technology events, Dan lives in Silicon Valley where he hosts the Lean Product Meetup. For more information visit www.leanproductplaybook.com
Product Details
ISBN: 9781118960875
ISBN-10: 1118960874
Publisher: Wiley
Publication Date: June 2nd, 2015
Pages: 336
Language: English