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The classic guide to copywriting, now in an entirely updated fourth edition
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products.
Among the tips revealed:
* 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling
This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources.
Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
About the Author
Robert W. Bly is a freelance copywriter specializing in business-to-business, digital, and direct marketing. He is the author of 100 books, including The Copywriter's Handbook, Secrets of a Freelance Writer, and Selling Your Services, and has appeared on CNBC and CBS's Hard Copy. He lives in Montville, NJ.
"I don't know a single copywriter whose work would not be improved by reading this book. And that includes me." —David Ogilvy
"This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for professionals behind a typewriter, the book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf."—The Los Angeles Times
"The Copywriter's Handbook should become essential equipment not only for young writers but also those in supervisory positions and on the client side." —Ad Day
"Bob Bly's step-by-step guide remains, in my view, the best single volume available on the subject of copywriting. Its advice is down-to-earth and practical." —Roger Parker, Audio Times
Thank you for your support!
For those of you not interested in ordering from that largest river in South America that rivals the Mississippi and the Nile, but BoF is out of stock at the warehouse, try our new affiliate, Bookshop, started by a Columbia University MFA who just wants to help the Indies out a bit while being able to put a meal on the table for himself and others.
We Now Are Affiliated with Hummingbird, a Great eBook Resource!
You can still buy titles in other formats (hardcover, paperback, audio CDs) with a Books on First gift card as well as buy a Books on First giftcard which we will send especially to that lucky recipient (free postage!).
More than a card.
More value than many other store-bought surprises (except a book!)
Put a 3D paper sculpture in a loved one's hands and see the spontaneous delight.
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And introducing Stickerpops! featuring Monarch Butterfly (5 to a pack for only $13!)
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For Sale at Books on First
From Tim Benedict's Orion Artisinal Honey & Garlic Farm
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Two types of honey now available in beautiful 12-oz jars:
Prairie Wildflowers -- unadulterally whatever the bees are inclined to like and Echinaea -- from Tim's special stash
It's been said that local honey is great for warding off bad germs and aiding in the relief of sinus/breathing difficulties. Regardless, it tastes great!
And What a Great Gift Idea!
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Based on the Book ...
We are always delighted when someone sees a movie in the book, because now, millions of more people know about the book! It might have been a great film or it might have been a total dud.
But, read the book yourself to see just how good or different the original is!